• Some brand history— who started it, where, and when — tell a story (but don’t be long winded)!
  • Why the company exists — what compelled you to start this online boutique? What gap are you filling?
  • Your mission — is your goal to curate the prettiest skirts in the world? Share that vision here so your customers know what you’re all about
  • What sets you apart or makes you truly unique — what are you doing that no one else is doing? What will make your shoppers say “wow!”